A newly released study conducted by the Hennerberg Group shows that internet marketing use is growing among owners of small businesses. However, the survey also points out the fact that many of these business owners are aware that their online marketing campaigns may not be giving them all the results that they would want and that they might need some professional help and advice.

As a general rule, small business owners are aware of what internet marketing is and what initiatives they should take to make it easier for them to attain their business goals. This explains why many small business owners in the Boston area have turned to a Boston Online Marketing company for help in building their online campaigns, or simply to get advice on what they should do to achieve some degree of success in their online marketing efforts.

More than 80 percent of small business owners have stated that they have a website. Of the remaining 20 percent that did not, 16 percent of them have said that they are thinking of getting one in the near future. While many small business owners who currently have a website had it built by a friend or did it themselves with the help of web development software and templates. 20 percent of small business website owners hired the help of a local website development company. It would seem that when it comes to web related services, small business owners are more likely to be dealing with a local company for help, which explains why smaller Boston Web Development firms are getting plenty of new clients.

However, even those who are happy with their website are often unsure as to how to properly optimize it for SEO purposes. Many small business owners are not getting all the website visitors that they could be getting if only they had a better ranking on search engines. While it is true that search engine optimization is not the easiest thing to do, the whole process is actually more simple for local businesses as they mainly deal with customers in their local areas and face less competition than companies who do business on a national or international scale. The solutions offered to small business owners are also quite simple when it comes to SEO: they could either learn about search engine optimization themselves and execute all tasks in house, or outsource all or part of their SEO efforts to an external company specializing in this field like a Boston Search Engine Marketing company. This would allow them to get more traffic coming in to their websites and thus receive more customers, as search engines such as Google still remain the number one source of information for consumers who are looking for a certain product or service that would be interesting for them.

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