Why It’s Important to Learn to Write SEO Copy – The Right Way
September 14th, 2011 | 
Author: Internet marketing starts with copy – whether it’s paid or free. And, that copy must be effective in order to garner results. Otherwise, you’re just wasting your time.
This tutorial was written to teach you and/or your staff the ins and outs of SEO copywriting. Following is why.
It is SEO copy that first alerts potential customers to your existence: Whether prospects land on your site via a paid ad or an organic listing, it is because of the copy that they got there.
It is SEO copy that makes the emotional connection needed to start building a relationship with customers: Words evoke emotion, which creates a bond (if the right emotion is evoked) and leads to sales.
The key thing here though is that a connection must first be made before a sale can ensue. SEO copy written with this in mind creates that connection.
It is SEO copy that drives repeat sales: Once customers become aware of your product/service and make an emotional connection to it, they are much more likely to purchase from you again.
It’s the Pareto Principle at work, ie, a common rule of thumb in business that says that 80% of your sales will come from 20% of your clients. So once you land clients, it’s like money in the bank – if you treat them well and stay competitive.
In short, your internet marketing strategy begins and ends with SEO copy. Additionally, SEO copy provides the following six advantages over other types of internet marketing.
It is SEO copy that drives repeat sales: Once customers become aware of your product/service and make an emotional connection to it, they are much more likely to purchase from you again.
It’s the Pareto Principle at work, ie, a common rule of thumb in business that says that 80% of your sales will come from 20% of your clients. So once you land clients, it’s like money in the bank – if you treat them well and stay competitive.
In short, your internet marketing strategy begins and ends with SEO copy. Additionally, SEO copy provides the following six advantages over other types of internet marketing.
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