On Wednesday, Apple announced upgrades to the Apple TV at the special event inSan Francisco. 

While the new Apple TV looks just like the old Apple TV, the new version supports 1080p and has a new interface. 

According to sources, Apple said the new iteration of the Apple TV device features an updated user interface that makes it easier to access purchased movies, TV shows and music with iTunes Match from iCloud.  

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple worldwide senior VP of marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.” 

The new Apple TV unveiled yesterday will be available on March 16 at $99 suggested retail. 

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