PepsiCo Inc., the second largest food and Beverage Company in the world, announced on Modnay that it partners with Twitter to provide streaming videos of live music concerts to Pepsi’s followers on the social networking site.
According to sources, the marketing push comes as Pepsi looks to refresh its business and win back soda drinkers from The Coca-Cola Co. Pepsi lost market share to his rival Coca-Cola in recent years.
Pepsi and Coke are among a multitude of companies buying into social media’s ability to strengthen their brands.
Pepsi featured musicians including Michael Jackson, Ray Charles, MC Hammer, Britney Spears and Beyonce in its marketing.
Pepsi enlisted social-media optimization company SocialFlow to do the real-time analysis of pop culture conversations on Twitter, Facebook and other sites, according to sources.
Terms of the deal with Twitter were not disclosed.No tags for this post.