E Daily Stock Pick: Ford Motor Company


This week, I’m seeking the second robust dividend-paying stock from the consumer cyclical business sector for my Ivy portfolio. 

That cyclicals sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

Today I’m reviewing a large-cap auto manufacturer, named Ford Motor Company. Its trading ticker symbol is F.

Ford Motor Co manufactures, markets, and services Ford cars, trucks, sport utility vehicles, electronic vehicles, and Lincoln luxury vehicles. It also provides financial services through Ford Motor Credit Company.

Its Automotive segment sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to fleet customers, daily rental car companies, and governments. 

The company’s Financial Services segment offers various automotive financing products to and through automotive dealers. Its financing products comprise retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers.

The company has a strategic collaboration with Panasonic Corporation of North America and Qualcomm Technologies. 

Ford Motor Company was founded in 1903 and is based in Dearborn, Michigan.

I use three key data points to gauge the value of any dividend equity or fund like Ford Motor Company: 

(1) Price

(2) Dividends

(3) Returns

Besides those three, four more keys will finally unlock an equity or fund in which to invest.

But those first three primary keys, best tell whether a company has made, is making, and will make money. 

F Price

Ford’s price per share was $9.37 at yesterday’s market close. A year ago its price was $12.11 for a price decrease of $2.74 per share for the year, for a  22.6% tumble. 

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