In a strategic partnership with the SKALE blockchain network, STARZPLAY, a subsidiary of Starz, Inc., has unveiled a next-gen sports streaming platform, the company announced on August 22. This move aligns with the rising trend of incorporating blockchain into entertainment, offering fans a multifaceted, engaging experience.
Fans in MENA and Spain can experience the new platform firsthand, “enhanced with an invisible-to-users Web3 blockchain integration of NFTs and an in-game currency called $STARZ, all powered by the SKALE Blockchain.”
Launched in conjunction with the start of Italy’s Serie A football season, this initiative empowers fans to immerse themselves in matches while simultaneously participating in interactive games as their favorite teams such as AC Milan, Juventus, Napoli and Inter Milan fight to number one.
By leveraging the capabilities of the SKALE blockchain, known for its high-speed and zero-fee transactions, STARZPLAY ensures a seamless user experience, elevating the platform’s appeal:
“The experience is enhanced with an invisible-to-users Web3 blockchain integration of NFTs and an in-game currency called $STARZ, all powered by the SKALE Blockchain.”
The introduction of $STARZ, an in-game currency, combined with the use of NFTs of prominent football figures like Christian Pulisic and Oliver Giroud, adds an innovative layer to this venture. Furthermore, the feature allows fans to strategize and vie for rewards, intensifying the connection between them and the sport.
Alessandro Masaro, chief strategy officer of STARZPLAY, highlighted the platform’s potential to redefine sports streaming. He emphasized STARZPLAY’s unwavering commitment to innovation, citing the Fantasy Sports service as evidence of the brand’s forward-looking approach:
“Our goal is to make STARZPLAY a hub for sports entertainment and provide users and rights’ holders with more opportunities to interact and build stronger and more valuable relationships.”
Meanwhile, SKALE Labs CEO, Jack O’Holleran, expressed his optimism regarding the alliance. He noted the significance of integrating streaming TV, mobile interaction, and advanced blockchain tech to redefine entertainment paradigms for an “easy-to-use and invisible manner to end-users.”