Category Archive: Uncategorized

Tahoe’s Shakespeare Ranch makes dramatic appearance on the market

Tahoe’s Shakespeare Ranch makes dramatic appearance on the market

To be or not to be the new owner of Shakespeare Ranch, that is the question here. For those who like history, ranches, and Lake Tahoe, this property could be a dream come true. History This estate has much history– even though it has only had two owners since 1861. Its original name was Glenbrook, […]
A minister and Stanford business lecturer explains how to be spiritual at work

A minister and Stanford business lecturer explains how to be spiritual at work

Before retiring last year, Scotty McLennan spent 14 years as the dean for religious life at Stanford University, where, among other things, he interviewed the Dalai Lama and worked to create a campus meditative center, which opened last summer. As he returns to teach at Stanford Graduate School of Business this spring, the Unitarian Universalist […]
Google Gives More Reasons to Have a Mobile-Friendly Website

Google Gives More Reasons to Have a Mobile-Friendly Website

According to Google, a new update scheduled for release on April 21 will provide us with more mobile-friendly websites in search results. This should come as no surprise, as smartphones and tablet devices have become increasingly prevalent as a tool to browse the Internet. Especially with the introduction of apps, these mobile devices can perform […]
Useful Advice to Consider When You Start Blogging

Useful Advice to Consider When You Start Blogging

Want to start a blog? Great! Blogging helps you share your ideas, connect with other like-minded individuals, and, if you’re really determined, even make some cash. Maintaining a blog isn’t easy, though. Check out this article for a few insights on what it’s like to start a blogging career and you’re going to be off […]
Alaska fishermen’s vote highlights rift in marketing group

Alaska fishermen’s vote highlights rift in marketing group

JUNEAU, Alaska — A growing number of restaurant customers and grocery store shoppers in the country are asking for Alaska’s Copper River sockeye salmon by name. But the marketing effort that popularized the firm, red fish could be in jeopardy as the commercial fishermen who provide much of its funding decide whether to pull their […]
Build Your Content Marketing Around a Hub and Spoke Model

Build Your Content Marketing Around a Hub and Spoke Model

Developing successful digital marketing strategies is often about lessons learned. Content marketing as a digital marketing strategy has really taken off in the past 4-5 years. Prior to that, you could game the search engines by stuffing pages with keywords, creating backlinks in networks, and other tactics that were about manipulation rather than about helping […]
The Key Elements of Killer Content Marketing

The Key Elements of Killer Content Marketing

In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founding partner of Copyblogger Media Sonia Simone describes the three types of content you need to create to make content marketing work […]
8 Indispensable Tools Every Content Writer Needs

8 Indispensable Tools Every Content Writer Needs

“The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” – Confucius As content writers, it’s our mission to concept, research, structure, write, edit, proofread, and publish gems of content marketing brilliance, day after day, week after week. We need to do it efficiently and we need […]
HubSpot INBOUND brings more than 10,000 marketing fans to Innovation District

HubSpot INBOUND brings more than 10,000 marketing fans to Innovation District

Walking across the bridge on World Trade Center Ave., heading towards this year’s INBOUND ’14 conference, I started chatting with an attendee about the event. Or, more accurately, he excitedly started talking to me. “Wow, this is going to be an exciting event,” the young marketing employee said as we headed for the opening night […]
10 Things You Didn’t Know You Agreed to via Terms of Service

10 Things You Didn’t Know You Agreed to via Terms of Service

The terms of service, also known as the document you’re supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about. But there are a few things you’re agreeing to, hidden within the jargon, that might change the way […]