If you are new to SEO blogging, you might feel slightly intimidated by the idea of writing tactically to top the search engines. While SEO blogging does have a certain advertising-tinged approach to writing, the key to success is the same as that of any other writing form – creating good content. High quality blog ...

Viewers of Bravo might be seeing more advertising on the network than usual. But the channel isn’t lengthening its commercial breaks; instead, it is incorporating the marketing campaigns of sponsors into its programming. Anderson Davis, an actor/model hired by Kraft, appeared in character as Kraft marketing personality “the Zesty Guy” on a recent episode of ...

New York City’s recent passing of a ban on the sale of sugary drinks in containers exceeding 16 ounces has caused uproar that has echoed far beyond the five boroughs. But the outcries are not just coming from Coca-Cola and fanatic soda drinkers. The NAACP and the Hispanic Federation have joined in support of a ...

Located in Jersey, one of the Channel Islands off the French coast of Normandy, lies 4insight, a marketing research company in Jersey that specializes in qualitative marketing methods and competitor intelligence research services. They primarily work with international clients, with an extensive focus on North America, Europe, and Asia. 4insight has expertise in many sectors, ...

In a conference held in Cincinnati, changing dynamics of the industry were discussed. The industry has been constantly evolved over a period. From using printed surveys, focus groups and personal interviews to getting insights from customer feedback through many social media forums. Consumers have the ability to speak their mind virtually which is constant source of ...

On Wednesday, Saab Automobile AB, a Swedish car manufacturer, announced that the National Electric Vehicle Sweden agreed to buy its bankruptcy estate. National Electric Vehicle Sweden AB (NEV Sweden) is a company formed with the intention to acquire the assets of Saab Automobile AB from the bankruptcy estate. NEV Sweden is owned by a Hong Kong-based energy ...

Talbots Inc., a retailer and direct marketer of women’s classic clothing, shoes and accessories, said Thursday that it agreed to be acquired by Sycamore Partners for $369 million including debt.  According to sources, Sycamore is Talbots' second-largest shareholder, which will receive $2.75 per share. In December, Talbots rejected the $3.05 per share previously offered by the ...

Brown Shoe Company, a famous footwear company in the U.S. and Canada, reported Friday that its first-quarter profit declined 54 percent due to higher markdowns at both the wholesale and retail level.  The company's shares increased $1.36, or 15.5 percent, to $10.12. Revenue rose 1 percent to $626.4 million from $619.6 million, according to sources.  Brown Shoe is a $2.3 ...

PepsiCo Inc., the second largest food and Beverage Company in the world, announced on Modnay that it partners with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site.  According to sources, the marketing push comes as Pepsi looks to refresh its business and win back soda drinkers from ...

Starbucks Corporation, the world’s largest coffeehouse company, announced on Monday that it plans to open soon a store inside each of the six Disney parks in California and Florida.  “Starbucks and Disney have many things in common,” said Arthur Rubinfeld, president of global development at Starbucks.  “We share a passion for providing excellent customer service, delivering high ...