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How to Know Your Customers’ Digital Personality Type

How to Know Your Customers’ Digital Personality Type

Once upon a time, consumer demographics just referred to customers’ locations, genders, ages, incomes and other types of personal data. In the Information Age, this is no longer the case, research finds. According to a new study by Mastercard, retailers should learn consumers’ online personas, which characterize the customers’ online behavior, willingness to share data […]