October 2013 -

How Moms On-the-Go Engage with Brands

Oct 31, 2013 Jeremy Parkinson Marketing 0

As moms spend more time on their smartphones and tablets, they also engage more with brands. From social media to shopping to advertising, moms see a lot more from brands because they’re constantly connected through these devices. With that comes many opportunities for brands to target moms with specific messaging around the device, which is […]

Abbott’s new Australia

Oct 31, 2013 Jeremy Parkinson News 0

Tony Abbott’s election as the new Australian Prime Minister in September comes as the 13th biggest economy enters its 22nd consecutive year of growth. The defeated Labor Government, with the help of the Reserve Bank of Australia, diverted the economy from succumbing to the global financial crisis in their six years of power. This is […]

Globalisation on hold

Oct 30, 2013 Jeremy Parkinson News 0

Five years ago, George W Bush gathered the leaders of the largest rich and developing countries in Washington for the first summit of the G20. In the face of the worst financial crisis since the Great Depression, the leaders promised not to repeat that era’s descent into economic isolationism, proclaiming their commitment to an open […]

7 Things Every Child Must Know Before They Go Online

Oct 24, 2013 Jeremy Parkinson Technology 0

The wealth of online content with the potential to reinforce learning makes the Internet an appealing place for parents who want the best for their children, even at the youngest age. But with reward comes risk, and there are many things that children need to know before going online. There are many things that parents […]

Why 65 Is Too Young to Retire

Oct 22, 2013 Jeremy Parkinson Finance 0

The magical age 65 that signaled retirement time for our parents might not hold true for the baby boomer generation. Sure the idea is appealing to call it quits before we are too old to appreciate and enjoy our second act. But the reality may be that 65 is just too young to retire. Some […]

Seven Ways 3D Lidar Is Transforming Our Physical World

Oct 16, 2013 Jeremy Parkinson Technology 0

Picture a technology that creates perfect 3D replicas used for archeological discovery, crime-scene investigation and virtual-reality entertainment—and I’m not talking about the Enterprise Holodeck. Far from science fiction, it already exists and it’s called lidar. Even if you’ve never heard of lidar, you’ve heard about the things it can do. The technology has been harnessed for everything […]

Tips For Making Your International E-commerce Website SEO-Friendly

Oct 14, 2013 Jeremy Parkinson Marketing 0

If your domestic market is stagnant, shrinking or over-saturated, targeting overseas markets online can provide a much-needed boost to your sales. E-commerce can also be a great way to expand your business when things are going well. In order to connect with new customers however, you need them to be able to find your website. […]

How to Know Your Customers’ Digital Personality Type

Oct 08, 2013 Jeremy Parkinson Technology 0

Once upon a time, consumer demographics just referred to customers’ locations, genders, ages, incomes and other types of personal data. In the Information Age, this is no longer the case, research finds. According to a new study by Mastercard, retailers should learn consumers’ online personas, which characterize the customers’ online behavior, willingness to share data […]

Preview: What Are Companies Showcasing at K 2013?

Oct 04, 2013 Jeremy Parkinson Technology 0

K 2013 is right around the corner, and companies from all over the world are making final preparations for the event. We’ve compiled a list containing just a few of the technologies and products that will be highlighted during the international trade fair. K 2013 is only a few days away, and excitement is growing. […]

Should I Use Surveillance in My Business?

Oct 03, 2013 Jeremy Parkinson Business 0

It’s a controversial topic these days with privacy issues always looming. But using surveillance in your business may sometimes be a necessity. Dangers to your business and your employees range from the financial to the physical. Should you have surveillance in your business? Here are some things to consider. Surveillance In Your Business […]