Google Gives More Reasons to Have a Mobile-Friendly Website
Apr 08, 2015
Jeremy Parkinson
Marketing
According to Google, a new update scheduled for release on April 21 will provide us with more mobile-friendly websites in search results. This should come as no surprise, as smartphones and tablet devices have become increasingly prevalent as a tool to browse the Internet. Especially with the introduction of apps, these mobile devices can perform […]
Apple Hints New Products Near With Bigger IPhones Looming
Jul 28, 2014
Jeremy Parkinson
Technology
Apple Inc. (AAPL) signaled that the long wait for new products is nearing an end. With bigger-screen handsets in development, Apple said yesterday that shoppers are delaying buying new iPhones, which will weigh on sales in the current quarter ending in September. Yet rather than dissuade buyers from procrastinating, Apple stoked anticipation for new devices on […]
10 Things You Didn’t Know You Agreed to via Terms of Service
Jul 24, 2014
Jeremy Parkinson
Marketing
The terms of service, also known as the document you’re supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about. But there are a few things you’re agreeing to, hidden within the jargon, that might change the way […]
7 Things About Landing Pages Your Boss Wants To Know
Jul 14, 2014
Jeremy Parkinson
Marketing
I was working with a startup company a few years ago, when they wanted to test advertising with Google Adwords. They hadn’t actually done any advertising beforehand, as all the traffic was coming in through word-of-mouth, but they felt that they needed a boost in sales and the number of users. We discussed matters with […]
3 Ways to Enjoy Traveling Without Breaking the Bank
Jul 01, 2014
Jeremy Parkinson
Finance
Who wouldn’t want the chance to travel more? Unfortunately, many of us feel limited by our finances. Let’s face it: vacations aren’t cheap, and other goals should come first. These three ways could let you travel without breaking the bank. 1. Don’t Pay with Money: Instead Use Points and Miles Serious savings are available with […]
Big Data: Time for new approach to analysis
Jun 13, 2014
Jeremy Parkinson
Technology
The Big Data problem is accelerating, as companies get better at collecting and storing information that might bring business value through insight or improved customer experiences. It used to be a small specialist group of analysts that would be responsible for extracting that insight, but this is no longer the case. We are standing at […]
5 Signs You’ve Got a Great Business Idea
May 29, 2014
Jeremy Parkinson
Business
Do you have an idea for a new business? While you may find it easy to generate many new business ideas, it isn’t as easy to identify which ones are truly stellar. How do you know when you’ve come up with a fabulous business idea? We asked successful business owners what key characteristics point to a […]
The Reverse Guest Blogging Trend in 2014 May Be Huge: How it Works
Dec 24, 2013
Jeremy Parkinson
Marketing
As Google moves toward a semantic approach, focusing more on the big picture of a search as opposed to keywords, producing creative content is going to be more important than ever. This is where the idea of reverse guest blogging comes into play, and it’s a big reason that I suspect this will be a […]
Seven Ways 3D Lidar Is Transforming Our Physical World
Oct 16, 2013
Jeremy Parkinson
Technology
Picture a technology that creates perfect 3D replicas used for archeological discovery, crime-scene investigation and virtual-reality entertainment—and I’m not talking about the Enterprise Holodeck. Far from science fiction, it already exists and it’s called lidar. Even if you’ve never heard of lidar, you’ve heard about the things it can do. The technology has been harnessed for everything […]
How to Know Your Customers’ Digital Personality Type
Oct 08, 2013
Jeremy Parkinson
Technology
Once upon a time, consumer demographics just referred to customers’ locations, genders, ages, incomes and other types of personal data. In the Information Age, this is no longer the case, research finds. According to a new study by Mastercard, retailers should learn consumers’ online personas, which characterize the customers’ online behavior, willingness to share data […]