Nike (NYSE: NKE) has been a great stock to investors who are long term players. As the company churns out more an more successful sneakers and athletic apparel, Nike stock has responded, making investors a nice sum of money.
But with the landscape of retail changing, Nike stock is caught in the crosswinds. It needs to take steps to ensure it can remain a force in the athletic apparel industry and continue to reward investors.
Can Nike do this? Or will they just be another sad story of demise? Read on to find out what Nike is doing to make certain is remains a viable, profitable company.
Nike Stock By The Numbers
In March, Nike reported earnings and on the surface, things looked good. Earnings per share came in at $0.68, which beat estimates by $0.15 and revenue came in at $8.43 billion, in line with estimates and and increase of 5% compared to the prior year.
But investors saw something different and sold off the stock. US growth continues to slow as retailers struggle to bring consumers into their stores.
They also saw stiffer competition from athletic apparel companies too, taking away some of Nike’s stranglehold on the industry.
The Future Of Nike
While some companies might keep plugging along with these decent earnings numbers, Nike is being proactive in trying to fix things before they turn into big trouble for the company.
Their first move was to partner with Amazon. Nike will begin to sell shoes directly on the e-commerce site. Doing so will help to slow down the rise of counterfeit Nike shoes for sale from third parties on the site. Plus, doing so helps Nike stock with being a more direct to the consumer brand.
Second, pushing forward with the direct to consumer plan, the company cut close to 2,000 jobs.
Finally, the company is working to not only bring their shoes to market faster but also develop a direct connection with consumers so they become more loyal to the Nike brand.
What Does The Future Look Like For Nike Stock?
